francisco gomez paz

Nothing is a new generation lamp, the result of a three-years long process of research and experimentation with LED technology.

Starting with the very own nature of LED, a tiny electronic elelment, so small to be almost anything, yet capable of making light. Francisco decided he wanted to interpret this minimum nature of the LED and his creative efforts where put in giving an answer to the question: if the first lamp ever was to be designed from LED technology, what would it be like?

His answer came from a very simple idea: the first three-dimensional transformation of a printed circuit board. He designed the cuts, proportions and bending angles in the alluminum plate to which the printed electronic circuit was . Turning the idea in a product was a real challenge, to start with Francisco had to design not the final object but it's DNA, the set of conditions and variables that would become the lamp body after the transformation process. Hundreds of prototypes, an intense process of trial and error and several manufacturing tests were nedeed to get to the final product.

Nothing is a shadow, the minimum amount of materia needed to support both physically and technically the LEDs, a subtle shadow that projects light to the wall. Light is nothing.

Client: Luceplan
Year: 2012

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A single module, a smart cell that combined with other smart cells creates illuminated surfaces of any size and composition. Each unit of the system embeds the necessary electric and electronic circuits so that it takes a simple gesture: connecting the modules into any configuration desired, to have an illuminating room divider or ceiling.

No need for wires or exo-structures, each of the modules transmits electricity to the others by an extremely simple mechanical connection, the resulting surface is self structured and can be hang vertically or horizontally from the ceiling.

The use of advanced RGB LED technology allows the light to be white or coloured.

Client: Luceplan
Year: 2011
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Hope is a modern and innovative interpretation of the classic chandelier. The magical traditional chandeliers used the optical and physical qualities of the crystal of Bohemia and Venetian hand blown glass to multiply the light source into hundreds of smaller light points, creating unique and blissful atmospheres.

Hope was born of a creative intuition, and evolved in a long process of creative and technological research in which we managed to transform the heavy and fragile crystals in an ultra light polycarbonate sheet capable of reproduce the outstanding optical qualities of solid glass. Based in the principles of the Fresnel lenses, we developed and engineered the moulded polycarbonate leafs, characterised by a glossy external surface and a textured internal surface treated with a series of concentric micro-prisms. The result is an extraordinary high quality plastic that I like calling “meta-crystal” because of its capacity to capture and refract light.
Arranging the lenses around the light source to avoid the glare and ensure a good diffusion of the light was an additional design challenge. The solution came out of a series of stems that hold and structure the “meta-crystal” leafs; these stems are then fixed to a light metal structure inspired in the shape of diatoms.

All these creative and technological decisions have been studied to ensure the luminous effect, but also to facilitate the assembling and transportation of the product, in fact Hope fits a surprisingly small and light packaging.

Designed with Paolo Rizzatto
Client: Luceplan
Year: 2009
Premio Nazionale all'Innovazione 2011
Red Dot Award 2010
Good Design Award 2010
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the making of

Josephine B. is a desk lamp that can assume countless positions and can rotate up to 180°.

The base concept of Josephine B. is to expose the mechanism that generates the movement, unlike the majority of moving arms lamps where the mechanism is often hidden. Based in the idea of replacing the traditional parallelogram with a toothed belt, the friction forces are all concentrated and exposed in the vertical column that supports the lamp. The moving mechanism develops a characteristic movement that dialogues with the user giving immediate feedback, and imprints to the product a subtle animalesque soul.

Such a complex mechanism presented many challenges, not only technical and technological, but also creative. The final aesthetic of Josephine B. had to be innovative but not groundbreaking, we intentionally wanted to donate the lamp with a familiar, not too-aggressive look since the mechanism and the movement are already innovative and unexpected.

Designed with Daniele Moioli
Client: Artemide
Year: 2007

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As a result of my continuative research on bended metal and the ongoing collaboration with Danese we conceived the need for a modular and flexible storage system that could provide endless possibilities for managing the space.

Comodoro is a complete shelving system born to supply easy and functional storage solutions in home and office environments.

Client: Danese
Year: 2008

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Solar Bottle is a low-cost container capable of disinfecting water for people consuming microbiologically contaminated raw water; based in the SODIS (Solar Water Disinfection) system.

The PET container has a dual face: a transparent face for maximum UV-A rays collection and a alluminium face that absorbs the infrared sunrays augmenting the temperature and improving disinfection.
The reduced thickness assists the transportation and the storage. The handle integrates the angular regulation needed to improve sun exposure depending in which latitude of the world the process is executed.

Designed with Alberto Meda
Year: 2007
Index Award 2007 - First Prize in the Home Category
Design and the Elastic Mind - Exhibition at MOMA New York

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Nettuna is the new model of cash register launched by Olivetti, conceived for retail shops.

Nettuna was from the beginning a very complex project, limited by a series of precise physical and technical constraints. The design solution was shaped from the revision of the device’s intricate internal architecture, which allowed diminishing the footprint to the minimum possible.

The aesthetical aspect of Nettuna responds to an accurate conceptual research aimed to integrate the functional elements in a compact and elegant solution; specially in the keyboard, emphasised by the use of transparent plastic covers that donate a quality aesthetical value while allowing the customization of the functions.
A meticulous Colour Material and Finish research meant for obtaining the best surface quality possible completed the creative involvement; the final colour schemes and the materials chosen reflect the new brand philosophy.

Client: Olivetti
Year: 2007

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Sarmiento is a shelf capable of disappearing behind the books that holds.
It was conceived to put the books in the lightspot, enhancing their content. As a result the books stored, with their variety of colour and shape, create a flexible and never repeating fluid landscape. And Sarmiento hides behind.

This effect is possible thanks to a small clever invention; the 20 degrees angulation of the shelf hosts the barycentre of different sized books in only 12 cm. The result is a light, small and almost invisible object.

Client: Danese Milano
Year: 2007

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Omero is an unexpected three-legged magazine rack in mirror polished aluminium and stainless steel.

Born out of the observation of the gesture of holding a magazine in the hand; the natural position of the fingers makes the magazines curve slightly, which structure and therefore facilitates the control of the movement and the weight.
This subtle curve gave shape to a series of simple modular cones made of aluminium, which hold the magazines that fit perfectly and easily between the rings.

Client: Driade
Year: 2006

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Ovidio is a table born out of a deep study of molded metal plate. Studying the details of the folding process and exploiting the potential of this simple technology to the maximum the object achieves a synthesis of the essentiality and richness of surface treatments.

The result is a self-supporting geometric structure which becomes a form capable of changing according to the changes in point of view.

Client: Danese
Year: 2005

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Apero is a chaise longue entirely made by hand in Argentina; the result of an extensive research aimed at rediscovering the genuine value of a craft tradition from the north of Argentina, a region forgotten by the map of progress. The hand made represents to these marginal zones the possibility to redeem social status but also the possibility of a future in which to transmit ones cultural heritage.

Apart from the enthusiasm for the creative process and the challenge of proposing new aesthetic values and functions, from the beginning of this experience there has been the conviction of design as a noble activity, of a social dimension that can not be put off, the discovery of new possibilities, the integration of fields and the recovery of traditions, the chance to give to those who don’t have by producing where no one has produced before.

Apero utilises raw leather and the technology used for “aperos”, the traditional saddle of the north of Argentina. The raw and damp leather is stitched over a steel structure. The drying leather submits high tension to the structure, which behaves elastically. The result is a mixed structure of remarkable rigidity.

Client: Sumampa
Year: 2004
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PRESENTING NOTHING

COMPASSO D'ORO 2011

PRIZE OF PRIZES 2011

EUROLUCE 2011

HOPE AWARDED WITH RED DOT AND GOOD DESIGN AWARDS